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Your Role

The Senior Digital & eCommerce Localization Lead is an expert practitioner responsible for the localization strategy, execution guidance, and cross-functional collaboration within one or more assigned pillars of the D&E; Localization function. Pillars span Legal Compliance & Partnership, Digital Marketing, Customer Activation, Core Commerce, and Retention.

Operating as an embedded strategic advisor,



this role ensures that localization investment is directed where it generates the greatest commercial return — prioritizing by impact rather than responding to individual market requests. Rather than owning every localization activity end-to-end, the Senior Lead guides, consults, and connects — ensuring the right accountability exists within the relevant functional teams while driving global consistency, quality, and measurable business impact.

Key Responsibilities

Strategic Embedding & Planning

Actively participate in product roadmap, feature launch, and campaign planning cycles, representing localization requirements before decisions are finalized.
Advocate for localization as a first-class input into D&E; strategy, not a downstream production activity.
Apply a commercial lens to localization decisions — prioritizing markets, channels, and features based on revenue impact, compliance risk, and strategic chance rather than volume of requests.
Support the Head of Localization in maintaining and refining ROI-based prioritization criteria, ensuring localiza

📌 Senior Digital (Bengaluru)
🏢 Merck Life Science
📍 Bengaluru