Position Overview
Hybrid Mode
Experience:-4+ years
Immediate Joiner
PAN India Location
We are seeking an experienced Salesforce Marketing Cloud Next (MCN) & Data Cloud Architect to lead the technical design, data modeling, and implementation of our next-generation marketing automation platform.
In this role, you will bridge the gap between real-time operational data systems, customer identity, and cross-channel engagement. You will architect end-to-end data pipelines using Salesforce Data Cloud, design event-driven journey flows natively on Salesforce Core (Flow Engine), and leverage Agentforce AI to deliver personalized, real-time passenger and customer experiences.
Key Responsibilities
Solution Architecture & Design:
End-to-end solutions natively within Salesforce Marketing Cloud Next (MCN) and Salesforce Core.
Design real-time, cross-channel journeys using Salesforce Flow and Agentforce AI, replacing legacy Journey Builder/AMPscript paradigms with up-to-date native automation.
Data Cloud Modeling & Data Engineering:




Define data ingestion strategies to connect real-time streaming sources (APIs, Webhooks, Kafka) and batch sources (S3, Snowflake) into Data Lake Objects (DLOs).
Map DLOs to standard and custom Data Model Objects (DMOs) across Profile, Engagement, and Entity categories.
Design and configure Identity Resolution Rulesets to unify cross-channel data into single passenger/customer profiles.
Integration & Event Orchestration:
Partner with enterprise data teams to establish low-latency data flows between core operational systems (e.g., AODB, E-Commerce, Wi-Fi portals, POS) and Data Cloud.
Implement event-driven activation streams and real-time signals to trigger automated marketing and operational messages.
Governance, Compliance & Performance:
Implement consent management frameworks and data privacy safeguards compliant with GDPR, CCPA, and regional regulations.
Establish data hygiene, identity deduplication standards, and optimization strategies for Data Cloud

📌 Salesforce Marketing Cloud Next (Bengaluru)
🏢 Innova ESI
📍 Bengaluru