Role - Assistant Manager, Performance Marketing AM - US
Experience: 3+ years
Location - Remote
Company Description Maino.ai is Leveraging technology & AI, we are building an end-to-end automated, intelligent & ROI-driven martech platform that capitalizes on Machine learning & Generative AI to provide a one-stop solution to all the marketing needs of an organization.
Role Description We are seeking an Assistant Manager, Performance Marketing to join our team. The successful candidate will be responsible for the planning, execution, and optimization of client campaigns across various digital channels. The Assistant Manager, Performance Marketing will work closely with our clients and internal teams to deliver results-driven marketing campaigns.
Responsibilities
Plan and execute digital marketing campaigns across all the paid channels like google adwords, facebook, instagram, amazon ads etc
Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS etc for different vertical of business
Ahead of the curve execution on ever-evolving advertisement product suite,
based on channels as mentioned earlier
Monitor and analyze campaign performance data, identify trends, and make recommendations for optimization.
Work with the team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders
Design, conceptualize & co-ordinate with the creative team to bring out campaigns based on solid consumer & business insights
Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different marketing channels
Designing experiments to establish attribution of high reach and impact channels like programmatic, Youtube etc and evaluating them through relevant KPIs
Conducting multivariate testing across marketing channels to assess the impact of advertising spends on the key business metrics