Job Title: Meta Ads Expert (Performance Marketing)

Company: Lead Height
Location: Rajarhat, Kolkata (Work From Office)
Employment Type: Full time
Salary: ₹18,000 – ₹25,000 per month (Based on Experience)
Experience Required: 1–3 Years

About Lead Height

Lead Height is a fast-growing digital marketing agency specializing in SEO, Social Media Marketing, Website Development, Branding, Performance Marketing, and Lead Generation. We work with businesses across multiple industries to deliver measurable growth through innovative digital strategies.

Job Summary

We are looking for a results-driven Meta Ads Expert to plan, execute, optimize, and scale Facebook and Instagram advertising campaigns for multiple clients. The ideal candidate should have hands-on experience in lead generation, conversion optimization, audience targeting, and campaign performance analysis.

Key Responsibilities
Plan, create, and manage Meta (Facebook & Instagram) advertising campaigns.
Generate high-quality leads while maintaining target CPL and ROAS.
Set up and manage Meta Business Manager, Ad Accounts,



Meta Pixel, and Conversion API (CAPI).
Conduct audience research using Custom Audiences, Lookalike Audiences, and Interest-Based Targeting.
Perform A/B testing of ad creatives, copies, landing pages, and campaign strategies.
Monitor campaign performance daily and optimize for CTR, CPC, CPL, CPA, and ROAS.
Scale successful campaigns while maintaining profitability.
Coordinate with the Graphic Design and Content teams to develop high-converting creatives.
Prepare weekly and monthly campaign performance reports with actionable insights.
Stay updated with Meta Ads policies, platform updates, and industry trends.
Required Skills
Strong knowledge of Meta Ads Manager and Business Manager.
Experience with Meta Pixel, Conversion API (CAPI), and Event Tracking.
Understanding of Lead Generation, Sales Funnels, and Conversion Optimization.
Strong analytical skills with experience interpreting campaign metri

📌 Meta Media Buyer (Kolkata)
🏢 Lead Height
📍 Kolkata