About Birlasoft:
Birlasoft is a global technology company enabling “next-generation” digital transformation through expertise in Cloud, AI, Data, and enterprise solutions. Combining industry proficiency with advanced digital capabilities, it helps businesses accelerate change with speed, scale, and purpose, delivering “future-ready” solutions that enhance agility, resilience, and customer experience. Part of the CKA Birla Group and led by Chairman Mrs. Amita Birla, Birlasoft’s nearly 12,000 professionals drive innovation while building a diverse, inclusive, and learning-oriented culture. With a solid focus on sustainability and long-term value creation, Birlasoft transforms enterprises and communities, earning its reputation as a trusted partner and one of the best places to work.

Role: BU Marketing Lead

Location: Noida / Pune

Educational Qualification: MBA or equivalent BU experience

Experience : 10-15 Years

Role & responsibilities:

Job Description




The BU Marketing Leader will be aligned with one or more business units / service lines/ practices and responsible for building and executing the marketing strategy and plan in concert with Business Marketing Head, regional teams, and business teams.

The right candidate will have a confident presence, with the ability to be persuasive and effective while being a good listener and building solid relationships. The Marketing Leader will achieve the goal of increasing brand visibility and creating demand among targeted customers and partners for services that are market-ready and will be responsible for every facet of preparing and packaging new services for the market. Reports to the Head of Business Marketing.

Key responsibilities:

Build and execute marketing strategy and plan for one or more business unit/s
Execute multi-touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipeline
Support external facing proposition development, and lead creation of external facing marketin

📌 BU Marketing Lead (India)
🏢 Birlasoft
📍 India