Experience: 3–5 Years
Employment Type: Full-time
Department: Digital Marketing
About the Role
We are looking for a results-driven Performance Marketing professional with 3–5 years of hands-on experience in managing paid digital advertising campaigns. The ideal candidate should have strong practical expertise in Google Ads and Meta Ads, with a proven ability to drive leads, conversions, and revenue through performance marketing.
Key Responsibilities
Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
Manage Google Search, Display, Performance Max, YouTube, and other relevant Google Ads campaigns.
Plan and execute Meta campaigns across Facebook and Instagram.
Conduct keyword research, audience research, competitor analysis, and campaign planning.
Monitor campaign performance, budgets, CPC, CPM, CTR, CPL, CPA, ROAS, and conversion rates.
Continuously optimize campaigns to improve lead quality and reduce acquisition costs.
Create and test different ad copies, creatives, audiences, keywords, and landing pages.




Set up and monitor conversion tracking, pixels, events, and campaign attribution.
Analyze campaign data and prepare regular performance reports with actionable insights.
Work closely with the creative and content teams to develop high-performing ad creatives and messaging.
Identify new opportunities to scale campaigns and improve overall marketing ROI.
Stay updated with the latest trends, tools, algorithms, and best practices in performance marketing.
Mandatory Requirements
3–5 years of hands-on experience in Performance Marketing.
Strong practical experience managing Google Ads campaigns independently.
Strong practical experience managing Meta Ads (Facebook & Instagram) independently.
Good understanding of lead generation, conversion campaigns, retargeting, audience targeting, and campaign optimization.
Experience with Google Analytics/GA4 and conversion tracking.
Solid analytical and data-driven approach.
Ability to manage

📌 Performance Specialist (Chennai)
🏢 Zaigo Infotech Software Solutions
📍 Chennai