Job description:

Role and responsibilities:

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Run Ads in Instagram to increase the reach and generate leads.
- Run YouTube and Google Ads as per need.
- Instagram Optimization.
- YouTube SEO Optimization
- Influencer Marketing and Strategies.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.
- Develop new strategies by studying new trends
- Increases marketing effectiveness by identifying long-term and short-term goals
- Measures team performance (KPIs)
- Reports performance of all marketing campaigns to senior management
- Strategize to increase performance (ROI) through insights
- Build team spirit
- Brainstorm for new growth strategies
- Carries out conversion tests and reports
- Co-ordination between internal teams
- Strong analytical skills to understand and enhance the customer experience throughout the marketing funnel

Qualifications and education requirements





Any degree in English Medium

Required Skills

- Creating and maintaining client relationships
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- strong verbal communication skills for articulating ideas to colleagues and clients
- excellent written communication skills for producing high quality content
- attention to detail and accuracy
- ability to work independently and flexibly
- the capacity to priorities and work across multiple projects
- the ability to work as part of a team
- organizational skills with the ability to deliver a high volume of quality work
- creative skills for contributing new and innovative ideas
- the ability to work well under pressure and meet deadlines

Preferred skills

- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website and marketing analytics tools.
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines

Additional notes

Apply now and be part of a rapid-growing start-up!

Note: Interview questions will be based Job Description.

📌 Digital Marketing Associate (Hyderabad)
🏢 Neo Institute Of Medical Sciences & Technology
📍 Hyderabad