Company Description
Nytarra is an Indian clean home-fragrance company creating toxin-conscious, thoughtfully formulated fragrances for everyday spaces; including homes, cars, closets, bathrooms, and rituals. It combines modern fragrance science with India’s traditional aromatic heritage to offer cleaner, more intentional alternatives to conventional products.

Role Description
We are looking for a Marketing & Communications Specialist who can help translate Nytarra’s brand, products, and ideas into compelling communication across channels.
This is a hands-on role for someone who understands content, social media, brand communication, and digital marketing, and can work closely with the founders, creative/design team, performance marketing team, and external partners.
Key Responsibilities
1. Brand & Communication
Develop and execute Nytarra’s brand communication across digital and social channels.
Maintain consistency in brand voice, tone, messaging, and visual communication.
Translate product features and benefits into easy, compelling consumer stories.




Help build campaigns around product launches, festivals, offers, and brand initiatives.
2. Content & Social Media
Own the day-to-day content calendar across Instagram and other relevant platforms.
Identify trends, cultural moments, conversations, and content opportunities relevant to Nytarra.
Develop content briefs, scripts, captions, hooks, and creative concepts.
Work with the design and content production teams to take ideas from concept to execution.
Continuously test new content formats and creative angles.
3. Marketing Campaigns
Support planning and execution of integrated marketing campaigns across organic, paid, influencer, and other channels.
Work closely with the performance marketing team to develop creatives and messaging that drive both brand and commercial outcomes.
Analyse campaign performance and identify opportunities for improvement.
4. Product & Launch Communication
Develop communication for new p

📌 Marketing and Communication Specialist (Noida)
🏢 Nytarra Naturals
📍 Noida