Company Description Vastu Vihar (Technoculture Building Centre Pvt. Ltd.) is a leading real estate and infrastructure development company committed to delivering quality housing and contemporary living solutions. The company specializes in residential townships, apartments, plotted developments, and commercial projects with a strong focus on affordability, innovation, quality construction, and customer satisfaction. With a vision to create sustainable and future-ready communities, Vastu Vihar combines modern construction practices with transparent business ethics and timely project delivery. The company has built a strong reputation in the real estate industry for trust, excellence, and customer-centric development.
Role Description We are looking for a Performance Marketing Manager to own digital lead generation across our ongoing and upcoming housing projects. This person will work closely with the sales teams on the ground to make sure marketing spend translates into genuine site visits and bookings, not just clicks on a dashboard. The role comes with real ownership of budgets and targets,



and the ability to test, learn, and adjust strategy quickly across multiple cities.
Key Responsibilities
Plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Native Ads and real estate portals such as 99acres, MagicBricks, and Housing.com
Own cost-per-lead (CPL) and cost-per-acquisition (CAC) targets, and optimize spend across cities and projects
Work with the sales team to track leads from click to site visit to booking, and improve conversion at each stage
Plan and allocate marketing budgets across multiple simultaneous project launches
Run A/B tests on ad creatives, landing pages, and targeting to improve conversion rates
Build and maintain performance dashboards and share regular reporting with leadership
Brief and coordinate with the creative/content team on ad creatives
Set up and maintain tracking, attribution, and CRM integration for

📌 Performance Marketing (Bodh Gaya)
🏢 Vastu Vihar (Technoculture Building Centre
📍 Bodh Gaya