About the Role
We are looking for a Performance Marketing Specialist with a minimum of 2 years of hands-on experience in planning, executing, monitoring, and optimizing paid advertising campaigns.
The ideal candidate should have strong practical experience in Google Ads and Meta Ads. Experience with LinkedIn Ads and B2B lead generation will be an added advantage.
Key Responsibilities
Plan, create, launch, and manage paid advertising campaigns.
Manage and optimize campaigns across Google Ads, Meta Ads, and other relevant platforms.
Hands-on experience with LinkedIn Ads / LinkedIn Campaign Manager.
Develop audience targeting strategies based on campaign objectives.
Monitor campaign performance and optimize campaigns for better results.
Track key metrics such as CPL, CPA, CTR, CPC, Conversion Rate, and ROAS.
Manage advertising budgets and ensure effective utilization of ad spend.
Conduct A/B testing of ad creatives, copy, audiences, and landing pages.
Analyze campaign performance and prepare regular reports.
Identify underperforming campaigns and implement optimization strategies.
Work with creative, content, sales, and development teams to improve lead generation and conversions.
Stay updated with the latest performance marketing trends and advertising platform updates.
Required Skills
Minimum 2 years of hands-on experience in Performance Marketing.
Strong practical knowledge of Google Ads and Meta Ads.
Experience in lead generation and campaign optimization.
Good understanding of paid advertising metrics and analytics.
Robust analytical and problem-solving skills.
Ability to make data-driven marketing decisions.
Good communication and reporting skills.
Preferred / Added Advantage
Experience in B2B lead generation.
Knowledge of GA4 and Google Tag Manager.
Familiarity with Meta Pixel and LinkedIn Insight Tag.
Experience working with IT, SaaS, or other B2B businesses.