We are seeking a motivated and results-driven Junior Performance Marketing Executive to join our dynamic marketing team. The ideal candidate will have hands-on experience in D2C performance marketing and will be responsible for managing and optimizing our online advertising campaigns on Meta (Facebook & Instagram) and Google Ads.
Key Responsibilities
Campaign Management:
Manage and optimize campaigns across Meta and Google Ads to drive ROAS, CPA, and conversions.
Handle the complete performance marketing funnel from strategy to execution.
Data Analysis:
Analyze campaign performance data to identify trends and areas for improvement.
Implement data-driven strategies to enhance campaign efficiency and effectiveness.
Collaboration:
Work closely with the marketing team to align performance marketing strategies with overall business goals.
Requirements
Experience:
Minimum 3 year of hands-on experience in D2C performance marketing.
Technical Skills:
Solid knowledge of Meta (Facebook & Instagram) and Google Ads.
Familiarity with Shopify is a plus.
Analytical Skills:
Ability to analyze data and derive actionable insights to improve campaign performance.
Key Performance Indicators (KPIs)
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Customer Acquisition Cost (CAC)
Revenue Growth