Company Description
FITPASS is India’s largest fitness and wellness membership platform, offering access to 12,000+ gyms and studios across 150+ cities. Designed to make fitness accessible, adaptable, and personalized, FITPASS integrates an AI-powered fitness coach, personalized nutrition plans, home workouts, and doctor consultations under one plan. FITPASS supports individuals in building healthy, consistent habits for long-term wellness and serves as a trusted corporate wellness partner to enhance workforce resilience and performance. With a commitment to making fitness convenient and inclusive, FITPASS empowers everyone to achieve their health goals, their way.

Role Description
We are seeking a highly skilled Copywriter with experience in social media management, app script work, and performance marketing. Your expertise will directly contribute to our content strategies, creating engaging, results-driven copy for digital ads, social media posts, app notifications, and performance marketing campaigns.



If you have a passion for storytelling and a knack for optimizing copy for digital platforms, this is the role for you.

Key Responsibilities:

1. Social Media Management:
• Create engaging and creative copy for social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.), aligned with the voice and vision of our D2C brand.
• Develop compelling captions, posts, and social media ads for both organic and paid campaigns.
• Work closely with the social media team to brainstorm and execute campaigns that drive engagement, awareness, and conversions.
• Stay on top of social media trends and ensure content is fresh, relevant, and impactful 2. App Script Writing:
• Write scripts for in-app notifications, pop-ups, tooltips, and user flows to enhance customer engagement and retention.

2. App Script Writing:
• Write scripts for in-app notifications, pop-ups, tooltips, and user flows to enhance customer engagement and retention.
• Collaborate with product and develop

📌 Copywriter (India)
🏢 Fitpass
📍 India