What You’ll Do
Develop creative strategies, campaign concepts and content themes
Create ideas for Reels, UGC, social media and performance ads
Research audience behaviour, competitors, trends and winning content formats
Create structured creative briefs for designers, editors and creators
Develop hooks, messaging angles, storytelling concepts and CTAs
Work closely with Brand, Creative, Social Media and Performance Marketing teams
Analyse creative performance and identify winning patterns
Turn performance insights into new creative iterations
Support shoot concepts, moodboards and creative direction
Use AI tools for ideation, research, scripting, storyboarding, image generation and video experimentation
We’re Looking For




1–3 years of experience in Creative Strategy, Content Strategy, Social Media
Strong understanding of Instagram, Reels, UGC and D2C content
Experience with D2C, jewellery, fashion, lifestyle or e-commerce brands preferred
Understanding of performance creatives and Meta advertising is a big plus
Strong sense of consumer psychology, hooks and storytelling
Comfortable working in a quick-paced agency environment
Hands-on interest in AI-powered creative tools
Ability to manage creative thinking across multiple brands

📌 Creative Strategist – Social Media (Mumbai)
🏢 Kyros Solution
📍 Mumbai