About Scapia
Scapia A co-branded credit card that’s out there to make travel happen for people. We’re a bunch of passionate people who work together, brainstorm, and debate, and don’t stop until we're proud of our work. Customer delight tops everything else
We're early in our journey (think scrappy, fast-moving, high-ownership) but ambitious in our vision: to be the brand that transforms how Indians travel.
The Role
You are the engine room of Scapia’s brand. While you understand the "soul" of the brand, your superpower is execution. You take a 30,000-foot strategy, understand the biz objective plan and align a campaign plan and break it down into a relentless, high-precision GTM plan.

Sitting at the center of product / business, growth, and creative teams to ensure that when we launch marketing interventions or campaigns, we launch perfectly. Strong ability to lead campaigns end-to-end — from insight and idea to channel planning (on-app & off-app), GTM, execution, and impact.

What You'll
Do Concept & Communication Development : Develop strong marketing ideas, creative territories,



and messaging frameworks. Craft transparent, compelling consumer communication across touchpoints.Drive differentiated, insight-led campaigns that stand out.
End-to-End Campaign Ownership : Own campaigns end-to-end — concept → creative → channel plan (on-app & off-app) → GTM → execution → measurement. Plan and execute across CRM, digital, social, in-app, lifecycle, and offline channels. Ensure campaigns deliver both brand impact and business outcomes.
Campaign Command: Lead with a high level of ownership. You are responsible for the "Who, What, When, and How" of every touchpoint.
Cross-Team Partnership & Execution : Partner with cross-functional teams (product, growth, category, design & creative team, etc.) to solve marketing needs. Align stakeholders and drive clarity on objectives, messaging, and execution. Ensure high-quality, timely delivery and build scalable ways of working.
Detailed Ex

📌 Brand Marketing (Bengaluru)
🏢 Scapia
📍 Bengaluru