Senior Designer (Performance + BrandC) (Serilingampalle (M))

Senior Designer (Performance + BrandC) (Serilingampalle (M))

21 Aug
|
Important Business
|
Serilingampalle (M)

21 Aug

Important Business

Serilingampalle (M)

Role Summary


We’re not looking for a “visual artist.”



We’re hiring a performance -first Senior Designer who can create high -impact creatives that drive attention, trust, and conversions across:



- Ads

- Social media

- Landing pages

- Marketplaces (Amazon)




Your mandate is simple:


Design creatives that don’t just look good—but perform and scale revenue.




You will work closely with:


- Growth & Performance Team

- Social Media Team

- Copywriters

- Editors & Videographers

- Founders


What You Will Own (KRAs)


1. Performance Creative Design (Core Ownership)

- Design:
- Static ads (Meta, Google)

- Social creatives (Instagram, YouTube)

- Landing page visuals

- Amazon creatives (A+ content, product images)

- Focus on:
- Scroll -stopping visuals

- Clear communication

- Conversion -first design




You are responsible for:


“Does this creative make people stop and click?”




2. Creative Testing Engine

- Create:
- Multiple variations per concept

- Different layouts, hooks, and visual directions

- Enable:
- Rapid A/B testing




You are responsible for:


“How many testable creatives can we generate weekly?”




3. Visual Communication & Clarity

- Translate:
- Complex product benefits

- Pain → solution → outcome


Into:


- Simple, easy -to -understand visuals




You are responsible for:


“Can someone understand this in under 2 seconds?”




4. Brand System & Consistency

- Build and maintain:
- Visual identity

- Design systems

- Templates

- Ensure:




- Consistency across all touchpoints




You are responsible for:


“Does everything feel like one cohesive brand?”




5. Platform -Native Design

- Adapt design for:
- Instagram

- Paid ads

- Amazon

- Website




You are responsible for:


“Does this design fit the platform context?”




6. Amazon & Conversion Design

- Create:
- Product images

- Infographics

- A+ content




You are responsible for:


“Does this improve conversion on marketplaces?”




7. Performance -Led Iteration (Critical)

- Work with Growth team to:
- Analyze creative performance

- Identify winning patterns

- Translate insights into:
- Better design directions

- Faster iterations




You are responsible for:


“How do our creatives improve week -on -week?”




8. Cross -Team Collaboration

- Collaborate with:
- Copywriters (messaging)

- Editors (video overlays)

- Social team (content formats)


KPIs (How You’ll Be Measured)


Core Metrics

1. CTR (Click Through Rate)
- Target: +15–30% improvement via design

- Conversion Rate (CVR)
- Impact on:
- Landing pages

- Amazon listings

- Creative Output Velocity
- Target: 15–25 high -quality creatives/week





- Variation Output
- 3–5 variations per concept

- Winning Creative Ratio
- 20–30% of creatives outperform baseline

- Visual Clarity Score
- Message understood in < 2 seconds

- Turnaround Time
- 48–72 hours (concept → final)

- Brand Consistency
- Across ads, social, website, Amazon


What “Valuable” Looks Like

- Designs that are:
- Simple

- Clear

- High -impact

- Thinks in:
- Layouts

- Visual hierarchy

- Attention flow

- Strong understanding of:
- Indian consumer behavior

- D2C buying triggers

- Can clearly answer:


“Why did this creative perform?”


What We Don’t Want

- Aesthetic -only designers

- Overly complex or cluttered visuals

- People who ignore performance data

- Designers who don’t iterate fast




Requirements

Must -Have Skills

- Strong expertise in:
- Adobe Photoshop

- Adobe Illustrator

- Figma

- Canva (for speed workflows)

- Proven experience with:
- D2C brands

- Ad creatives

- Social media design


Bonus (Nice to Have)

- Experience in:
- Health / Wellness category

- Understanding of:
- Amazon marketplace design

- Basic knowledge of:
- Video editing / motion design


Final Note


This is not a traditional design role.



This is about building creatives that perform, scale, and drive revenue.



We’re looking for someone who can think like a marketer and execute like a designer.





📌 Senior Designer (Performance + BrandC) (Serilingampalle (M))
🏢 Important Business
📍 Serilingampalle (M)

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