Job Purpose:

The Senior Content Writer
will drive Azilen’s brand communication by creating, managing, and optimizing
high -quality content across digital channels. This role ensures consistent
messaging, supports marketing and employer branding initiatives, and enhances
audience engagement. The Senior Content Writer will collaborate with
cross -functional teams to deliver impactful, strategic content aligned with
business goals.

Who You are:

- A creative and
research -backed writer with 4+ years of experience in content
management for SaaS/AI -first products.

- You understand AISEO, content planning,
SEO -led growth, and are skilled in turning product features into compelling
stories.

- You enjoy writing across formats - from blogs to UI copies to product
documents.


What will excite us:
Your ability to,

- Build
and execute content calendars across blogs, landing pages, product docs,
campaigns, emails, newsletters.

- Strategize
content based on personas, product goals, and market trends.

- Create
SEO -optimized content using AISEO and generative AI workflows.





- Conduct
keyword research, competitive analysis, and topic clustering.

- Produce
product -led content including feature pages, release notes, guides, FAQs.

- Track
performance via GA/Search Console/SEMrush/AiSEO dashboards and present
insights.

- Work
cross -functionally with design, product, and marketing teams.

- Improve
engagement, organic growth & conversions through structured content
optimization.


What will excite you:
The opportunity to,

- Own
content strategy for AI product lines end -to -end.

- Experiment
with recent formats including videos, scripts, and product walkthroughs.

- Influence
brand presence through storytelling and product messaging.

- Work in
an environment that values creativity, speed, and AI -led content
execution.

- Lead
content decisions that directly impact product adoption and visibility.

Work Location: Ahmedabad (WFO)