This is a paid acquisition-focused role on the Growth team, reporting directly to the Head of Growth and working closely with founders to scale Nexus's demand generation engine. You'll be hands-on-keyboard with our paid channels, owning strategy, execution, and performance across the funnel — from awareness to pipeline.

This is our first dedicated performance marketing hire for Nexus - Platform and AI solutions. You'll start as an individual contributor, building and proving out channels from scratch, with a clear path to building and managing a team as spend and channels scale.

What You’ll Do
• Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyers
• Own campaign planning, budget allocation, optimization, and reporting end-to-end
• Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS
• Partner with design and content to build high-converting ad creative and landing pages
• Set up and maintain tracking, attribution,



and performance dashboards so the whole company can see what's working
• Collaborate with Sales to ensure paid pipeline is properly tracked, qualified, and handed off
• Test and scale new channels as audience and go-to-market motions evolve
Must Have
• 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS.
• Hands-on experience running and scaling campaigns across Google, LinkedIn, and Meta
• Strong analytical skills with a deep understanding of attribution, tracking, and experimentation
• Comfort working in a fast-paced setting with shifting priorities and a high sense of urgency
• Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams
• Good taste and basic design skills; leverage AI tools to move 10x faster
Experience marketing to enterprise buyers
Experience scaling paid channels from early traction to mea

📌 Performance Marketing (Chennai)
🏢 kaaylabs
📍 Chennai