Designation: Marketing Executive
Location: Ghod dhod road, Surat
Timings: 10 to 7 - 6 days working

Responsibilities:
Offline / Field Marketing
Plan and execute monthly lead generation activities through colleges, universities, cafés, tuition classes, and societies
Develop institutional tie-ups for seminars, workshops, and student outreach programs
Execute co-branding activities with educational institutes and partner brands
Plan BTL activities, student engagement drives, and on-ground promotions
Monitor field team performance and ensure daily lead reporting
Online Marketing Coordination
Coordinate with Google Ads, SEO, and Meta Ads agencies
Plan monthly digital campaigns for lead generation and brand awareness
Track campaign performance, CPL, ROI, and optimize budgets
Work closely with designers/content team for creatives, landing pages, and ads
Ensure strong presence across social media platforms
Strategic Initiatives (Added Value)




Develop referral marketing channels with tuition classes and student influencers
Plan education seminars, fairs, and admission events
Build corporate and community partnerships for brand visibility
Identify recent local marketing opportunities for student acquisition
Work closely with counselling team to improve lead quality and conversions
Requisite Skills:
Lead Generation & Field Marketing
Institutional Tie-ups & Seminar Planning
Digital Marketing Coordination (Google Ads, SEO, Meta)
Team Handling & Target Achievement
BTL Marketing & Student Outreach
Reporting, MIS & Performance Tracking
Strong communication and vendor management skills
3–5 years of experience in Education / EdTech / Overseas Education / Field Marketing
Experience in managing both online and offline marketing
Proven track record of achieving lead targets
Ability to handle multi-city teams

📌 Marketing Executive (Surat)
🏢 SWEC EDUCATION AND IMMIGRATION SERVICES
📍 Surat