Department: Modern Trade

Location: Hyderabad

Employment Type: Full-Time

Job Title: ASM

Industry: FMCG

VRB CONSUMER PRODUCTS PRIVATE LIMITED (FORMERLY VEEBA)

VRB was founded with a simple belief: great taste and better-for-you ingredients should go hand in hand.

Since 2013, VRB has been making everyday meals more delicious, convenient, and enjoyable through a wide range of sauces, dressings, and food solutions. Whether its a quick snack, a family favourite, or a professional kitchen requirement, VRB products help add a flavourful twist with ease.

From the first squeeze to the last bite, we focus on taste, quality, and innovation, because at VRB, we truly believe

Mehnat Ka Phal Veeba Hota Hai.

JOB SUMMARY

We are looking for a energetic and result-oriented Area Sales Manager, Modern Trade to drive business growth across leading modern trade retail chains. The ideal candidate should have extensive experience in managing national key accounts, developing strong customer relationships, driving sales, and executing category growth strategies.

KEY RESPONSIBILITIES

Manage and grow key Modern Trade accounts, ensuring achievement of sales, revenue, and profitability targets.

- Handle D-Mart accounts independently with a strong understanding of its commercial processes, buying cycles, and operational requirements.
- Manage relationships with leading Up-to-date Trade retailers, including:
- Reliance Retail
- More Retail
- Tesco
- Spencer's Retail
- Nature's Basket
- SPAR Hypermarkets
- Other regional and national modern trade chains

- Lead commercial negotiations related to pricing, trade schemes, promotions, visibility, and annual business plans.
- Drive the onboarding and listing of new SKUs across assigned accounts while ensuring timely execution and distribution.
- Develop annual joint business plans (JBPs) with key customers to achieve sustainable business growth in the region.
- Monitor sales performance, inventory levels, stock availability, and replenishment to minimize stock-outs.




- Coordinate with Supply Chain, Demand Planning, Marketing, Finance, and Operations teams to ensure seamless execution.
- Plan and execute promotional activities, in-store activations, visibility campaigns, and category development initiatives.
- Track customer-wise profitability, sales trends, and ROI on trade investments.
- Prepare sales forecasts, monthly business reviews, and account performance reports for management.

Experience

- Minimum 5-7 years of experience in Modern Trade sales within the FMCG industry.
- Strong network and established relationships with key buying teams of major Modern Trade retailers.
- Demonstrated success in delivering sales growth, executing annual business plans, and achieving profitability targets.

Required Skills

- Proven experience in managing D-Mart accounts is mandatory.
- Strong exposure to leading Modern Trade retailers such as Reliance Retail, More Retail, Tesco, Spencer's Retail, Nature's Basket, and SPAR Hypermarkets.
- Excellent negotiation, influencing, and relationship management skills.
- Strong understanding of Modern Trade operations, merchandising, category management, and promotional planning.
- Experience in launching and onboarding new product SKUs across major retail chains.
- Strong analytical and commercial acumen with the ability to interpret sales data and drive business decisions.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to work cross-functionally and manage multiple priorities in a fast-paced environment.
- Why Join Veeba?

- Be part of one of India's fastest-growing food brands.
- Work in a collaborative and high-performance culture.
- Gain exposure to end-to-end manufacturing finance and business partnering.
- Learn and grow through challenging assignments and cross-functional collaboration.

If youre interested in this position and believe your experience is a good fit, we’d love to hear from you!

Share your updated resume at [email protected] and take the next step in your career with us.

📌 Area Sales Manager (Kochi)
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