Essential Hiring Skills
Digital marketing campaign management and analysis
Catalog production, campaign execution and catalog management
Audience segmentation and customer targeting
Strong reporting and analytical skills
Advanced MS Excel (Pivot Tables, Slicers, Reporting, Data Analysis and Macros)
Project management and stakeholder coordination
Ability to manage multiple projects and deadlines
Solid written and verbal communication skills

Experience

2–4 years

Valuable to Have Skills
Experience in Fashion, Retail, Ecommerce, Publishing, or Direct Marketing industries
Competitive and web analytics exposure
Experience handling large-scale marketing campaigns
Knowledge of Asana, Jira, Trello, Workfront, or similar project management tools
Leadership or team handling experience

Key Responsibilities
Support marketing campaigns through reporting, analytics, performance measurement, and insights generation.
Create customer segments, develop target lists, and execute audience selection strategies.
Execute merge-purge activities to eliminate duplicate customer records, improve mailing accuracy, optimize campaign reach,



and reduce production costs.
Manage binding activities by linking customer, offer, product, and mailing data to create final production-ready files for catalog and direct mail execution
Analyze campaign KPIs including open rate, CTR, conversion rate, and engagement metrics.
Support end-to-end catalog production including audience selection, version planning, promotions, product mix planning, proofing, and print coordination.
Manage project timelines, track deliverables, and coordinate with cross-functional teams (Database Marketing, Merchandising, IT, Creative, Brand teams).
Prepare executive dashboards, reports, and ad-hoc analytics requests.
Monitor market trends, customer behavior, and optimization prospects.
Maintain data quality, customer databases, regulatory compliance, and SLA adherence.

Comments -
Bengaluru or Pune location (Work from Office)
5-day work week
US Holidays calendar
General shift aligned to EST (9:00 AM–6:00 PM EST) with occasional flexibility based on business needs

📌 Marketing Analyst Bengaluru
🏢 Zensciences
📍 Bengaluru