We are looking for a agile skilled to lead User Marketing & Influencer Marketing initiatives for specific business categories. The role will own end-to-end influencer marketing programs, user social media platforms, content creation, digital amplification, and MarTech-based dissemination of user-focused marketing initiatives.
Key Responsibilities
Develop and execute influencer marketing strategies
Identify, onboard and manage influencers/creators
Manage user-focused social media handles and content calendars
Create engaging short-form video and static content
Drive content amplification and performance tracking
Leverage MarTech platforms for user engagement and communication
Collaborate with agencies, content creators, category and sales teams
Use innovative approaches as platforms algorithms evolve
Ideal Candidate
8+ years of experience in Influencer Marketing, Content Marketing, social media marketing.
Robust understanding of content creation, creator partnerships, and digital growth
Data-driven experience of tracking campaign performance and ROI
Excellent stakeholder and agency management skills
MBA Graduate (Preferred)