Company Overview

Meals on Me is a leading healthy meal plan subscription company committed to delivering nutritious, high-quality, and delicious meals to our customers. We are driven by innovation, quality, and customer satisfaction, continuously redefining convenience and wellness in the food industry.

Role Overview

We are looking for a results-driven App Growth Specialist to drive installs, reduce CAC, and scale revenue for our mobile app. The ideal candidate should have solid experience in performance marketing, user acquisition, and conversion optimization, with a solid understanding of the UAE market dynamics.

Key Responsibilities

User Acquisition & Scaling
Plan, execute, and optimize app install campaigns across Meta, Google App Campaigns (UAC), and TikTok Ads
Continuously scale campaigns while maintaining target CAC

Performance Optimization
Monitor and improve CPI, CAC, and ROAS
Run A/B tests on audiences, creatives, and funnels

Funnel & Conversion Optimization
Improve App Store & Play Store conversion rates (ASO basics)
Optimize landing pages and onboarding flow
Collaborate with product team to improve in-app conversion

Analytics & Tracking
Work with tools like AppsFlyer / Adjust
Analyze user cohorts, retention, and LTV
Build reports and actionable insights





Retargeting & Lifecycle Marketing
Set up retargeting campaigns across channels
Improve user retention and reduce churn
Plan re-engagement strategies

Creative Strategy
Develop UGC-style videos and ad creatives
Continuously test and iterate messaging

DSP / Programmatic (Valuable to Have)
Experience with DV360, The Trade Desk
Use DSPs for retargeting and audience expansion

Requirements

Must Have
3–5 years experience in app growth / performance marketing
Proven track record of scaling app installs and improving CAC
Solid experience with Meta & Google App Campaigns
Experience in UAE/GCC market

Valuable to Have
Experience with subscription-based apps
DSP/programmatic advertising experience
Familiarity with Firebase, Mixpanel
Basic ASO knowledge

Key Skills
Data-driven decision making
Analytical and problem-solving skills
Understanding of mobile attribution and funnels
Budget management and scaling

KPIs / Success Metrics
CPI
CAC
ROAS
Day 7 / Day 30 retention
LTV

Ideal Candidate Profile

Understands UAE market dynamics, can launch and test quickly, and focuses on business impact rather than just channel performance.

📌 Performance Marketing Mumbai (India)
🏢 Meals on Me
📍 India