Key
Responsibilities:

- Develop and manage paid media
campaigns across platforms like Google Ads, Meta (Facebook/Instagram),
LinkedIn, and programmatic channels focused on B2B lead generation.

- Optimize campaigns for CPL (Cost
Per Lead), CTR, and conversion rates to drive qualified business leads for
BPO services.

- Design audience targeting
strategies for multiple industries.

- Collaborate /prepare the content
and design to develop ad copy, banners, and landing pages tailored to the
BPO industry.

- Conduct A/B testing on
creatives, copy, and landing pages to enhance campaign performance.

- Track, measure, and report on
campaign performance using Google Analytics, CRM, and advertising
platforms.

- Implement tracking mechanisms to
monitor lead quality and funnel performance.

- Stay updated with trends in
digital marketing and outsourcing industry benchmarks to inform strategy.

- Coordinate with the sales team




to ensure marketing-generated leads align with sales qualifications
criteria.

Requirements

Requirements:

- Bachelor’s degree in Marketing,
Business, Communications, or a related field.

- 2+ years of experience in
performance marketing, preferably in a B2B or BPO/outsourcing workplace.

- Strong hands-on experience with
Google Ads, LinkedIn Campaign Manager, Meta Ads, and programmatic
platforms.

- Experience working with CRM
systems (e.g., HubSpot, Zoho, Salesforce).

- Excellent verbal and written
communication skills.

- Solid knowledge of SEO best
practices, on-page and off-page optimization, and keyword research.

- Proficiency in design tools like Adobe Photoshop, Canva, or equivalent for creating ad visuals
and landing page elements.

📌 Performance Marketing Specialist (Udaipur)
🏢 Important Group
📍 Udaipur