21 Aug
|
Important Group
|
Madurai
21 Aug
Important Group
Madurai
We are looking for a data -driven Performance Marketer to plan, execute, and optimize paid digital campaigns that drive store footfalls, online sales, and lead generation for a Retail Company. The role focuses on ROI, conversions, and growth through performance channels.
Key Responsibilities:
- Plan & manage paid campaigns (Google Ads, Meta Ads, Marketplace Ads)
- Drive conversions, leads & store footfalls
- Optimize campaigns for ROI, CPA & ROAS
- Manage budgets & performance reports
- A/B test creatives, landing pages & audiences
- Coordinate with creative & content teams
- Track analytics using GA, Meta & ad dashboards
- Monitor competitors & market trends
Requirements
- Performance marketing & paid media
- Google Ads, Meta Ads (Facebook & Instagram)
- Lead generation & conversion optimization
- GA / GA4 & ad analytics
- Budget management & ROI tracking
- Strong analytical & data interpretation skills
Preferred Qualifications:
- Any Graduation / MBA (Marketing preferred)
- Experience in Retail / E -commerce / D2C preferred
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