Demand Generation: Develop and implement comprehensive demand generation strategies to drive

leads and revenue growth. Utilize various channels and tactics such as digital marketing, content

marketing, events, and partnerships to generate qualified leads.

Cold Calling: Proactively reach out to potential clients via cold calling to introduce products/services,

identify opportunities, and schedule meetings or demos. Develop scripts and strategies to effectively

engage prospects and convert leads into opportunities.

LinkedIn Networking: Leverage LinkedIn and other social media platforms to expand the company's

network, establish relationships with key decision-makers, and enhance brand visibility. Engage with

relevant industry groups, participate in discussions, and share valuable content to position the company

as a thought leader.

Email Outreach: Create and execute targeted email campaigns to nurture leads, promote

products/services, and drive conversions. Craft compelling email content, A/B test subject lines and

messaging,



and utilize marketing automation tools to optimize campaign performance.

Lead Management: Manage and prioritize inbound leads generated through various channels, ensuring

timely follow-up and qualification. Collaborate with sales teams to understand lead requirements, provide

necessary support, and facilitate the progression of leads through the sales funnel.

Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, tracking key

metrics such as lead conversion rates, ROI, and customer acquisition cost. Use data-driven insights to

refine strategies, optimize campaigns, and maximize marketing effectiveness.

Job Requirement

Experience & Skills

Proven Success: 1-3 years in business development or sales, preferably in SaaS or technology. Lead

generation and Cold calling is essential for the North America region.

Business Development Expertise: Experience in B2B environments, including hunting, nurturin

📌 US Market Demand Generation Specialist (India)
🏢 Skyleaf Consultants LLP
📍 India