Role Overview-

We are hiring a Senior Marketing Automation & Operations expert to own Braze as a core production platform. This role is accountable for the stability, scalability, data integrity, supporting the lifecycle marketing team and has commercial impact of all customer communications across channels.

Scope & Accountability-

- Own Braze end-to-end: canvas, environments, channels, integrations, permissions, and dependencies

- Lead migration from legacy communication systems into Braze

- Centralize QA, release control, and change management to prevent broken journeys and bad triggers

- Ensure data hygiene, PII compliance, and attribute governance

- Enable teams to self-serve safely, with explicit standards and controls

Core Responsibilities-

- Operate event-driven, multi-channel automation (Email, SMS, Push, WhatsApp, In-App, Content Cards)

- Develop HTML/CSS emails (mobile-responsive, dark-mode compatible)

- Design advanced segmentation using custom events, attributes, and Braze Query Builder (SQL)





- Perform data operations inside Braze via webhooks and User Update steps

- Own channel configuration & QA (rendering, fallbacks, localization, delivery diagnostics)

- Maintain runbooks, SOPs, journey standards, tagging & naming guidelines

- Provide Level 1 operational support & troubleshooting

Required Profile-

- Braze Expert / Architect-level certification (Level 4 or equivalent)

- 3-5+ years in Marketing Automation / CRM / Lifecycle / Operations

- 3+ years owning Braze as a platform, not just campaigns

- Strong hands-on experience with HTML, CSS, Liquid templating, APIs, webhooks, JSON

- Experience in regulated or high-scale environments (fintech/payments strongly preferred)

Success Metrics-

- Zero critical production incidents from automation

- Clear documentation and knowledge

- Clean, trusted data powering segmentation and journeys

- Faster launches without QA regressions

- Measurable impact on activation, retention, and conversion

#LI-SS2

📌 Marketing Automation & Operations Expert (Gurugram)
🏢 Important Company of the Sector
📍 Gurugram