1. Business Development & Category Leadership

- Define and execute the go-to-market strategy for the Home & Personal Care (HPC) category,
- Drive category expansion through market development, portfolio rationalization, and targeted innovation.
- Identify and unlock new business opportunities, channels, and customer partnerships.
- Own the category P&L; balancing growth, cost efficiency, and brand investment.

2. Route-to-Market & Sales Excellence

- Lead and develop the sales organization to expand coverage in both General Trade (GT) and Modern Trade (MT).
- Design and optimize RTM models suited for HPC products — including van sales, direct distribution, and digital ordering.
- Strengthen distributor capability and alignment to category priorities.
- Establish robust sales governance, forecasting accuracy, and performance visibility through digital tools and dashboards.

3. Brand & Marketing Development

- Build the marketing roadmap for HPC brands — spanning detergents, soaps, and emerging categories.
- Drive brand positioning, pricing, and communication strategies that resonate with consumers and trade.
- Lead cross-functional innovation initiatives (NPDs, packaging, communication) with R&D;, Production,



and Supply Chain.
- Champion digital marketing and e-commerce presence to build awareness and trial.

4. Trade Marketing & Channel Activation

- Oversee trade marketing strategy — from price-pack architecture and visibility plans to promotional calendars.
- Ensure consistent brand execution across channels with a focus on conversion and loyalty.
- Track trade marketing ROI and continuously optimize spend allocation.

5. Cross-Functional Leadership & Collaboration

- Partner with Production, Finance, and Transformation Office to ensure alignment between commercial plans and operational capacity.
- Collaborate with Supply Chain for demand forecasting, inventory management, and service level improvement.
- Influence across departments to accelerate decision-making and remove barriers to growth.

6. Team Leadership & Capability Building

- Lead, coach, and inspire a young and ambitious sales & marketing team.
- Instill a high-performance culture driven by accountability, speed, and collaboration.
- Build commercial and digital capabilities within the team (CRM, BI tools, e-commerce).

📌 Sales & Marketing Head Personal Care (Mundra)
🏢 Sarthee Consultancy
📍 Mundra