Mission of the Role

As Area Sales Manager, your mission is to open Gravity's most valuable resource in every new market: relationships with design studios who don't yet know us. Gravity's studio channel is being built hub-by-hub, starting with East Bangalore, and it lives or dies on how fast and how well we can get in front of studio owners, earn their trust, and convert that trust into signed accounts. This is a network-and-numbers role you do need a genuinely wide rolodex across the home-improvement ecosystem and the judgement to size and prioritise territory opportunity using data, not instinct alone. You will spend your time on the road, in studios, using a personal and professional network built over years

across categories like laminates, wall panels, acrylics and hardware.

What You'll Own

1. New Account Acquisition & Territory Hunting

Hunt and sign new design-studio accounts across your assigned East Bangalore territory

Own a defined micro-market (starting with HSR Layout, Whitefield and Sarjapur) and work it intensively rather than spreading thin across a wide, low-density area.

Deliver consistently against weekly and monthly new-account targets, in line with Gravity's phased studio rollout.

2. Network Development & Relationship Opening

Actively mine your existing rolodex across the home-improvement ecosystem laminates, wall panels, acrylics, hardware & accessories and allied categories spanning studios, architects and designers, not just dealers, distributors and channel partners.

Build new relationships through direct studio visits, cold outreach and warm introductions — feet-on-street hunting is the primary mode of work, not calls or email.

Track and expand your network systematically, converting one-degree-removed introductions into direct studio relationships.

3. Pitching & Studio Introduction

Present Gravity's positioning — one-stop for all surfaces, next-gen materials, 24/48-hour delivery, no MOQ, 10-year warranty — directly to studio owners and principals.

Carry and use on-site swatch and sample kits to make the pitch tangible in the first conversation.





Qualify each studio for category fit, order potential and decision-maker access before investing further time, so effort goes toward studios that will actually convert.

4. Territory Sizing & Opportunity Planning

Size the territory's opportunity category-by-category — where laminate demand is strong versus where hardware or wall panels are underserved — to prioritise which studios and micro-markets to hunt first.

Track competitor schemes, pricing and dealer activity in the territory, and use that intelligence to sharpen pitch timing and positioning rather than hunting blind.

5. Onboarding Handoff & Pipeline Discipline

Take each studio through introduction, sample walkthrough and first commitment or registration.

Hand off every signed studio cleanly to the Key Account Manager with full context — contact details, category interest, project pipeline and any commitments made — so nothing is lost in transition.

Maintain an accurate, live pipeline in the CRM covering every studio visited, pitched, signed and handed off.

6. Reporting & Feedback Loop

Feed field insights — studio density, category demand, competitor moves — back to the Studio Go-to-Market team to inform sequencing of future hub launches and category rollouts.

What We Are Looking For

Qualifications: Graduate; MBA/PGDM preferred. 7–12 years of B2B field sales, channel sales, or category/business development experience, with a demonstrated track record of opening new accounts.

Core experience: Direct, feet-on-street sales or channel/category management within building materials or a related industry — not primarily key account or order-desk sales. This is a network-and-numbers profile, you do need to be sharp with territory data,



demand sizing and prioritisation. Comfortable being measured purely on new logos signed.

Industry background: Home Improvement, Laminates, Wall Panels, Acrylics, Hardware & Accessories, Home Improvement Materials, Surfaces or related industries — whether from a direct sales, channel sales, or category/business-planning background.

Network profile: A genuine, current rolodex of contacts across Bangalore's home-improvement ecosystem — importantly, this must include design studios and architects directly, not only dealers, distributors and channel partners. Candidates with a purely dealer/channel network (without studio or architect connect) will struggle to hunt studios effectively.

Numbers orientation: Comfortable working with data to prioritise effort — category-level demand, competitor scheme activity, territory potential — even though this role does not carry account P&L; (that sits with the Key Account Manager post-handoff).

Preferred companies: Candidates from companies such as Hettich, Hfele, Fenesta, Welspun, St. Gobain, Greenlam, Merino, CenturyPly, Aludecor, Fundermax, or similar building materials / home-improvement / channel-sales organisations are strongly preferred.

Working style: Comfortable with daily travel, repeat visits and rejection; energised by opening recent relationships rather than managing existing ones. Willing to work a defined micro-market intensively.

Location: Based in Bengaluru, covering East Bangalore (HSR Layout, Whitefield, Sarjapur).

Why Join Gravity?

This is a rare opportunity to be the first face of Gravity in a brand-new market — building the studio network that everything else in the business will be built on top of. You'll work closely with the Studio Go-to-Market and founding team, with the freedom to run your territory like your own business and the satisfaction of seeing every studio you sign become a long-term Gravity account. If you'd rather open ten new doors than guard one, Gravity offers a fast-moving, high-trust environment to do exactly that.

📌 Area Sales Manager (Bengaluru)
🏢 Gravity Design Systems
📍 Bengaluru