About the Role
- Write compelling copy for social media, email campaigns, performance ads, influencer content & offline marketing
- Translate brand strategy and audience insights into high-impact storytelling
- Collaborate closely with design, marketing, and business teams
- Lead ideation and contribute to creative concepts & campaign planning
- Conduct research to deeply understand products, users, and messaging
- Manage multiple projects end-to-end while meeting quality and timelines
- Optimize copy using feedback, data, and performance insights
- Mentor junior writers and uphold content quality benchmarks
What We’re Looking For
- Exceptional command over English language, grammar & nuance
- Ability to adapt tone and style across platforms and funnel stages
- Robust conceptual thinking with a performance-driven mindset
- High attention to detail and comfort in fast-paced environments
- Strong understanding of social media marketing & performance copywriting
- Experience working with cross-functional teams
Requirements
- Bachelor’s degree in English, Journalism, Marketing, Communications, or related field
- 3+ years of experience in copywriting, content, or brand marketing
📌 Senior Copywriter | Bu: Wp International (India)
🏢 upGrad
📍 India
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