Transport is at the core of contemporary society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future. If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match.
Role Expectations
Scope of Work
Marketing Communication Strategy Role Expectations
Understand business in-depth and translate business objectives into communication strategy (content/channels/campaigns strategies)
Ensure coherence across campaigns, channels and time
Annual & quarterly communication planning
Brand Management & Governance
Own and enforce brand identity across all communication touchpoints
Understand and interpret brand guidelines and apply them contextually
Ensure consistency in tone, messaging & visual language
Apply India context to all of the above to make the brand accessible to Indian audience
Digital Marketing
Own brand tone, visual language, and storytelling across all digital touchpoints
Ensure website, social platforms,
and digital assets reflect accurate information and consistent brand positioning
Define digital objectives for each platform and decide on formats
Review and present KPIs through professional dashboards / reports
Dealer Marketing
SPOC for all dealer marketing communications and ensuring timely responses to their marketing support requests
Educating and partnering with the dealers in their marketing journey towards more self-reliance when it comes to events, exhibitions, digital marketing, customer experience engagements.
Auditing and rectifying brand identity inconsistency across dealership marketing elements
Events Marketing
Planning event calendar with stakeholders and discussing on role and scope for Brand, Marketing & Communications (BMC)
Conceptualizing, planning, executing and managing identified events from ‘point a’ above end-to-end in collaboration with business stakeholders