Role overview and Key responsibilities:

This role goes beyond writing. You will be responsible for shaping how PadCare Labs communicates across platforms, audiences, and formats. From founder storytelling to campaign execution and events, you will own content end-to-end and help ensure it drives meaningful brand outcomes. You will work closely with the Brand Lead and the leadership team, which means you will need to be a strong executor with a baseline for strategic thinking.
1. Content Creation and Copywriting
Write high-quality content across formats: website pages, landing pages, blogs, emailers, and social media (LinkedIn and Instagram)
Develop compelling founder-led narratives and leadership profiling
Ensure consistency in tone, voice, and messaging across all channels
2. Content Planning and Execution
Plan and execute monthly content calendars aligned with business goals
Support end-to-end content planning for campaigns, launches, and initiatives, from concept to execution
Translate complex sustainability topics into transparent, engaging content
3.



Digital and Performance Content
Write and optimise SEO-driven blogs and website content
Run A/B tests to improve content performance across channels
Track and refine content based on engagement, reach, and conversion metrics
4. Brand Consistency Support
Proofread and refine content for internal and external communications
Monitor brand mentions and flag reputation issues across platforms
Ensure all content aligns with brand guidelines and positioning
5. Events: Internal and External
Identify relevant external events, conferences, and summits where PadCare Labs should have a presence
Coordinate brand presence, collateral, and communication for external events
Support planning and execution of internal events such as townhalls from a brand and communications standpoint
Liaise with relevant stakeholders to ensure events are briefed, prepped, and executed on-brand
6. Collaboration and Execution
Coordinate with external agen

📌 Content Executive (India)
🏢 PadCare Labs
📍 India