The primary responsibility is to contact prospective parents/students, qualify the lead, create interest in the course, and successfully schedule and confirm an online demo session with the academic/demo team.
The executive is not responsible for closing the course sale. Their KPIs are primarily:
Key Responsibilities
Make outbound calls to parents/students in USA, UK and Australia.
Contact leads provided through the company's CRM/data system.
Understand the student's basic academic requirements.
Create interest in the relevant course/program.
Explain the purpose and benefits of the demo session.
Identify suitable date/time based on the parent's availability.
Schedule the demo with the academic team.
Confirm the parent's email/phone and demo details.
Send demo confirmation.
Follow up with parents before the scheduled demo.
Reschedule missed/cancelled demos.
Maintain accurate CRM records.
Update lead disposition after every call.
Ensure maximum conversion from Demo Scheduled → Demo Done.
Coordinate with the academic/demo team to ensure scheduled demos are attended.
Required Skill Sets
Spoken English - Mandatory
The candidate must be comfortable speaking with:
US parents
UK parents
Australian parents
Should have:
Clear pronunciation
Good fluency
Neutral/international communication style
Positive listening ability
Confidence on the phone
Skilled tone
Accent should not be the primary hiring criterion; clarity, comprehension and natural communication are more key.
Pre-Sales Ability
The candidate must be able to:
Create curiosity
Identify the parent's requirement
Explain the value of attending a demo
Build trust quickly
Handle basic objections
Secure a convenient demo slot The objective is not to sell the course.