Job Title- Website Conversion and lead generation Specialist

K21 Academy is a UK-registered EdTech company that helps experienced IT professionals move into high-paying AI, Cloud, and Data careers. Founded by Atul Kumar, K21 has trained 46,000+ professionals across 40+ countries, with students landing roles at companies across the US, Canada, UK, Europe, and Australia. Our website is a core part of how people first discover K21, through blog posts, certification and career guides, and free-class landing pages. Visitors come to us through search and paid traffic looking for interview questions, certification guidance, job-preparation resources, resume help, or a way to learn more about a role transition. Our job is to give them something valuable enough to want to trade their email or phone number for it.

Why This Role Exists
Traffic is reaching our blog posts and landing pages, but too few visitors are converting: they're not downloading our guides, opting in for free classes, or leaving their contact details. We don't yet know exactly why. It could be the messaging, the look and feel,



an offer that doesn't match visitor intent, or pages that simply aren't compelling enough to act on. We're hiring someone to find out, fix it, and own the number going forward.

Primary KPI
Visitor-to-lead conversion rate across blog posts and landing pages, measured per page, per week, and benchmarked against industry averages for content-led lead generation. The goal is to reach, and then beat, the industry average for this kind of activity. All other work is in service of this number.

What You'll Own

Diagnose
• Run full conversion audits on high-traffic blog and landing pages: lead magnet placement, CTA visibility, above-the-fold content, offer relevance, page speed, mobile experience.
• Analyze GA4 data, heatmaps, and session recordings to pinpoint exactly where and why visitors drop off without converting.
• Judge offer-to-audience match for each lead magnet, including interv

📌 Academy- Website Conversion and Lead generation Specialist (India)
🏢 NextHire
📍 India