Overview
Responsible for driving Contract Farming (CF) operations across the Hooghly, West Midnapore & Jhargram geography to ensure sustainable procurement of quality potatoes for Lay's and Uncle chips. The role is accountable for expanding the farmer base, strengthening procurement networks, managing storage operations, and ensuring uninterrupted supplies to manufacturing plants while building strategic partnerships with farmers, aggregators, cold storages, government agencies, and other stakeholders.
Responsibilities
Key Accountabilities
1. Contract Farming Development
Lead the expansion and execution of Contract Farming programs across Hooghly, West Midnapore & Jhargram.
Identify and develop current potato-growing clusters, multiplication pockets, and farmer networks to increase program penetration and ensure long-term supply sustainability.
Drive seed sales, farmer enrolment, and adoption of recommended agronomic practices (POP) through regular field engagement.
Ensure timely seed distribution, crop monitoring, and technical advisory to achieve quality and productivity targets.




Strengthen relationships with farmers, aggregators, FPOs, cooperatives, and channel partners to improve farmer retention and program scalability.
2. Procurement & Supply Assurance
Own regional procurement targets for both Contract Farming (CF) and Non-Contract Farming (NCF) potatoes within approved commercial and quality specifications.
Ensure uninterrupted month-wise and season-wise supply of potatoes from Hooghly, West Midnapore & Jhargram to manufacturing plants.
Monitor crop quality parameters including TPoD, solids, reducing sugars, and chip-grade specifications.
Develop market intelligence on crop acreage, arrivals, pricing trends, competitor activities, and procurement opportunities to support commercial decision-making.
Drive chip-grade procurement programs while ensuring quality compliance and minimizing pilferage.
3. Cold Storage & Inventory Management
Identify, onboard, and manage

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