Experience : 68Years (Mandatory: Channel / Dealer Network Development)

Locations : Delhi| Mumbai | Bengaluru/Hyderabad

Function : ChannelSales | Dealer/Distributor Development | Market Expansion | Sell-In Sell-Out

KeyResponsibilities

Dealer Distributor Network Expansion
Identify, evaluate, and onboard dealers, sub-dealers, and distributors across assigned markets.
Map white spaces and create a structured city-by-city expansion strategy .
Ensure partners meet display, working capital, and performance requirements.

Sales Targets Commercial Delivery
Own monthly targets for:
? Primary Sales (sell-in)
? Secondary Sales (sell-through)
? Revenue, GM%, and partner-level productivity
Drive partner-wise growth plans with explicit KPIs and monthly reviews.
Launch channel schemes, trade promotions, and festival campaigns to accelerate throughput.

Channel Enablement Training
Train partners and their sales staff on Pepperfry product lines, USPs, pricing, and display rotation.
Ensure accurate demos, sampling support, and regular product refresh cycles.




Create territory-level marketing activation plans.

Market Intelligence Competitive Benchmarking
Track competitor activity: pricing, margins, schemes, inventory strategy, collections, dealer payout cycles.
Provide insights to HO on product gaps, customer demand patterns, regional preferences, and assortment needs.

Operational Discipline Collections
Ensure healthy channel credit cycles and on-time partner payments.
Drive zero defaults through regular credit reviews and partner governance.
Own the end-to-end dealer lifecycle : onboarding ? training ? performance ? retention ? exit (if needed).

Relationship Management
Build solid relationships with:
Dealers, sub-dealers, distributors
Retailers channel influencers
Local architects interior contractors (for upsell opportunities)
Be the trusted point of contact for market escalations and quick problem resolution.

Disclaimer: This job descriptio

📌 Retail Distribution Manager ? Dealer Mumbai (India)
🏢 Pepperfry
📍 India