Department: E-commerce / Growth

Location: Pune (Narhe)

Experience: 812 Years (D2C/FMCG/Beauty & Personal Care preferred)

About the Role:

We are looking for a agile and growth-oriented Head D2C to lead and scale our Direct-to-Consumer business. This role will own the end-to-end D2C P&L;, drive revenue growth, optimize customer acquisition and retention, enhance website performance, and deliver a best-in-class customer experience. The ideal candidate has proven expertise in scaling D2C brands, driving digital growth, and building high-performing teams.

Key Responsibilities :

D2C Business Strategy
Develop and execute the overall D2C growth strategy aligned with business objectives.
Own the complete D2C P&L;, including revenue, profitability, and operational efficiency.
Build long-term growth plans to scale the brand across owned digital channels.
Identify recent growth opportunities, customer segments, and product categories.

Website & Conversion Optimization
Own the performance of the D2C website (Shopify or equivalent platform).




Improve website conversion rate (CVR), Average Order Value (AOV), and customer lifetime value (LTV).
Optimize the customer journey, checkout process, and user experience.
Work with Product, UI/UX, and Technology teams to implement website improvements.

Customer Acquisition & Growth
Collaborate with the Performance Marketing team to drive profitable customer acquisition. •
Monitor CAC, ROAS, MER, LTV, and customer retention metrics.
Develop strategies to increase repeat purchases and subscription programs.
Scale revenue through campaigns, offers, and current customer acquisition initiatives.

CRM & Customer Retention
Lead CRM strategy across Email, SMS, WhatsApp, and Loyalty Programs.
Improve customer retention, repeat purchase rate, and customer engagement.
Develop life cycle marketing campaigns and personalized communication strategies.

Merchandising & Product Strategy
Plan product launches, bundles, offers,

📌 Headc Direct To Consumer Pune
🏢 YMI Ghar Soaps
📍 Pune