1) Job Purpose

To lead the assigned branch by effective planning & management of resources and ensuring achievement of agreed business targets through effective sales strategies to help the branch lead in terms of market share and brand equity in a cost effective manner.

2) Dimensions

What are the areas (in quantitative terms) the job has an impact on

Dimension Remarks
Manpower (Nos. )

18 AM/ BMs

Branch Managers in case of large branches
Annualised Premium (in Cr)
2 to 5 Cr
Policies (Nos)

600 to 2, 500
Net Annualised Advisor Commission (NAAC) (in Lac)
4 Cr to 1. 5 Cr
Persistency

85%

13 month Rolling Premium Persistency
Sales Progression

Maintain 30% of sales progression in the team
Licensing

Create distribution as defined in the targets
Activisation

As per the assigned targets

3) Job Context & Major Challenges

(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone

Key Challenges
Performing despite unethical market practices prevailing in the market




Retention of the Quality Sales Force owing to stiff competition
Ensuring the quality of recent advisors who are being introduced in to the system because it s practically not possible to meet each and every advisor getting recruited.
Equipping the recent advisors with proper knowledge owing to poor turnout in training programs

4) Principal Accountabilities

Accountability

Supporting Actions

Plan sales strategies and achieve branch business targets in terms of number of agents, productivity, new premium, persistency of business.
Scan the market for emerging prospects, the presence of competition etc and plans for the progress of his branch in consultation with HO
Ensure strategies include effective product mix, tapping of potential customers, contests and delivery of investment advisory to customers.
Ensure implementation of the plans & monitor same to ensure success

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