Brand Strategy & Digital Marketing Intern

About HiLabs

Human Intelligence Labs Private Limited is focused on preparing students and early-career specialists for careers in software engineering and emerging technologies through structured training, practical projects and industry-oriented learning.

We are building an in-house marketing team and are looking for a creative and analytical intern who can help shape how HiLabs is positioned and communicated to students, parents and other stakeholders.

Role Overview

The Brand Strategy & Marketing Intern will focus on marketing strategy, brand positioning, campaign planning and performance analysis.

This is not primarily a graphic design or video-editing role. You will determine what HiLabs should communicate, who it should communicate with, and how campaigns should be structured to generate awareness, trust and qualified enquiries.

Key Responsibilities
Understand HiLabs’ programs, target audience, business objectives and competitive workplace.
Conduct research on students, parents, competitors,



education trends and digital marketing practices.
Help define and maintain HiLabs’ brand positioning, messaging, tone of voice and communication guidelines.
Develop monthly marketing and campaign plans aligned with program launches, admissions and events.
Generate creative campaign concepts for social media, digital advertising, college outreach and other channels.
Prepare detailed content briefs for the Digital Content & Social Media Intern.
Plan content pillars, campaign themes, publishing schedules and calls to action.
Review content to ensure consistency with the approved brand strategy and campaign objectives.
Collaborate with the admissions team to understand lead quality, student concerns and conversion challenges.
Analyse content and campaign performance using relevant metrics.
Recommend improvements based on audience response, lead quality and campaign results.
Support the planning of Me

📌 Digital Marketing Lucknow (India)
🏢 Human Intelligence Labs Private
📍 India