KEY RESPONSIBILITIES
Brand Strategy

Develop and execute the long-term Banwarilal Chandiwala brand strategy.

Responsible for:

* Brand positioning

* Brand identity

* Brand messaging

* Communication strategy

* Consumer perception

* Brand awareness

* Brand differentiation

* Campaign architecture

Build a clear answer to:

Why should a customer choose Banwarilal Chandiwala over a traditional jewellery store?

Ensure all communication consistently reflects the brands core positioning around:

Silver • Purity • Trust • Heritage • Experience • Variety • Modernity
Marketing Strategy

Create an annual and quarterly marketing plan covering:

* Brand campaigns

* Product campaigns

* Festival campaigns

* Offer campaigns

* Recent collection launches

* Store launches

* Franchise launches

* Local marketing

* Digital marketing

* Influencer marketing

* PR

* Outdoor advertising

* Performance marketing

* Customer retention

Create a structured 12-month Marketing Calendar.
Digital Marketing

Take ownership of the digital presence of the brand.





Platforms

* Instagram

* Facebook

* YouTube

* Google

* WhatsApp

* Website

* Google Business Profile

* Other relevant platforms

Develop a robust content strategy around:

* Jewellery

* Silver lifestyle

* Silver investment

* Product education

* Customer stories

* Store experience

* Behind-the-scenes

* Founder story

* Brand heritage

* Recent collections

* Offers

* Festivals

* Franchise expansion

The goal should be to make the brand highly visible and highly shareable.
Social Media Growth

Build Banwarilal Chandiwala into a strong social media brand.

Own:

* Content calendar

* Reels

* Product shoots

* Campaign videos

* Educational content

* Influencer collaborations

* Customer-generated content

* Festival content

* Trend-based content

Track:

* Followers

* Reach

* Engagement

* Video views

* Shares

* Saves

* Leads

* Website

📌 Marketing Head Patna
🏢 Bizaccen Knnect
📍 Patna