SunGhar Solutions is looking for a Digital & Field Marketing Executive who can combine on-ground marketing with digital content creation.
The person will travel with our solar installation teams, capture the complete installation journey through photos and videos, create customer-focused content, conduct local promotional activities around installation locations, and manage SunGhar's Facebook and YouTube channels.
This is a hands-on role for someone who enjoys travel, photography/videography, social media and sales/marketing.
Key Responsibilities
Installation-Site Content Creation
Travel with installation teams to customer locations.
Shoot high-quality photos, reels, short videos and customer testimonials.
Capture before/during/after installation content.
Create videos showcasing SunGhar's installation quality, engineers, safety practices and customer experience.
Maintain an organised library of photos and videos.
Local Field Marketing
Conduct local marketing campaigns around installation locations.
Distribute marketing materials and generate local enquiries.
Engage with nearby households and explain rooftop solar, PM Surya Ghar and available financing/subsidy options.
Identify potential customers around every installation site.
Collect and report leads to the sales team.
Facebook & YouTube Management
Manage SunGhar Solutions' Facebook and YouTube pages.
Plan and publish regular posts, reels and videos.
Create installation stories, customer testimonials, educational content and promotional campaigns.
Respond to basic comments/messages and coordinate sales follow-up for enquiries.
Monitor engagement, reach, views and lead generation.
Digital Marketing
Support Facebook/Instagram paid campaigns.
Support Google Ads and YouTube campaigns.
Coordinate with external digital marketing agencies, if applicable.
Track campaign performance and suggest improvements.
Help convert installation activities into digital market