Website Management
Update course pages, workshop dates, fees and trainer information.
Create and maintain dedicated landing pages for individual workshops.
Check website usability on mobile and desktop.
Maintain registration forms, payment links and enquiry forms.
Coordinate with the website developer when technical changes are needed.
Check broken links, page errors, loading issues and form submissions.
Maintain website backups, access control and basic security coordination.
Ensure all pages have explicit calls to action.

SEO management
Conduct keyword research for Satvatma’s courses and services.
Improve page titles, meta descriptions, headings and internal links.
Optimise content for relevant searches without using misleading claims.
Create a monthly SEO content plan.
Coordinate or write blogs, FAQs and educational articles.
Manage local SEO and Google Business Profile.
Improve visibility for relevant Gurgaon, Delhi NCR and online-workshop searches.
Monitor Google Search Console and Google Analytics.
Track rankings, organic traffic,



enquiries and conversions.
Identify technical SEO issues and coordinate corrections.
Build ethical backlinks and partnership opportunities where appropriate.

Conversion optimisation
Improve landing pages to increase registrations.
Test headlines, calls to action, testimonials and enquiry forms.
Track visitor-to-lead and lead-to-payment conversion.
Recommend changes based on actual data.
Ensure website visitors can quickly understand the workshop benefit, date, price and registration process.
Coordinate with the social-media and advertising team.

Reporting
Provide a monthly report covering:
Organic traffic.
Search impressions and clicks.
Significant keyword movement.
Leads and registrations from organic sources.
Website errors.
Work completed.
Priorities for the following month.

Required skills
WordPress or relevant CMS.
On-page and local SEO.
Google Search Console

📌 Website, Seo Gurugram
🏢 Satvatma
📍 Gurugram