The Publicity Specialist role involves planning and executing publicity campaigns for entertainment productions, including media research and outreach, strategy development, content creation, and campaign performance analysis. The position requires a bachelor's degree in PR/Communications/Marketing and prior experience in public relations or related fields, with preferred experience in the entertainment industry.
Position Summary
The Publicity Specialist is responsible for assisting in the planning and execution of publicity campaigns for entertainment productions. This includes supporting the development of media lists, securing media coverage, and implementing media strategies. The role will collaborate with other team members to support the overall public relations initiatives for the productions.
Essential Job Functions & Responsibilities
Media Research & Outreach
Assist in building national and regional media lists for entertainment productions
Pitch media outlets to secure coverage for the productions
Establish and maintain relationships with media specialists
Ensure proposals meet client needs and goals
Strategy & Campaign Planning
Collaborate internally and externally to create effective, result-driven publicity strategies for entertainment productions
Plan and execute publicity campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals
Submission Plan Development & Implementation
Develop submission plans for publicity campaigns and implement them
Understand and execute social publicity tactics on behalf of clients
Identify media influencers to use on behalf of clients
Ensure submission plans are executed efficiently and effectively
Content Development
Write compelling press materials, pitch letters, and promotional copy
Responsible for writing press releases and pitches
Analysis
Monitor publicity campaign performance and provide regular reports to the Publicity Lead
Assist