Company: LBK Cadets Pathshala
Location: Iglas, Aligarh, Uttar Pradesh
Job Type: Full time
Experience: 1–3 Years
Salary: ₹10,000–₹40,000 per month (depending on experience and skills)
About the Role
We are looking for a creative and performance-oriented Digital Marketing Executive to manage and grow the online presence of LBK Cadets Pathshala. The candidate will be responsible for planning and executing digital marketing campaigns, generating leads, managing social media, and improving online visibility.
Key Responsibilities
Plan and execute digital marketing campaigns across Meta (Facebook & Instagram), Google and YouTube.
Create, manage and optimize Facebook/Instagram Ads for lead generation and admissions.
Manage social media accounts and prepare engaging content, captions, hashtags and posting strategies.
Develop strategies to increase reach, engagement, followers and leads.
Monitor campaign performance, analyse key metrics and optimize campaigns according to results.
Conduct basic SEO and keyword research to improve website and YouTube visibility.
Coordinate with the content/video/design team for reels, videos, posters and other creatives.
Manage and improve Google Business Profile and other online listings.
Track leads and coordinate with the admission/counselling team for follow-ups.
Prepare regular reports covering ad spend, leads, CPL, reach, engagement and conversions.
Stay updated with the latest digital marketing trends, Meta Ads updates and social media algorithms.
Required Skills
Practical knowledge of Meta Ads Manager
Facebook & Instagram marketing
Google Ads knowledge
YouTube marketing and SEO
Social media management
Lead generation and conversion campaigns
Basic SEO and keyword research
Canva / Photoshop / CapCut or similar tools
Google Analytics / Search Console knowledge is an advantage
Valuable communication and analytical skills