About the Role

We are looking for a Performance Marketing Executive to manage, monitor, and optimize paid advertising campaigns for our SaaS product and e-commerce business.

You will be responsible for managing Google Ads and Meta Ads (Facebook & Instagram), monitoring campaign performance, controlling advertising spend, and continuously improving results.

We are looking for someone who understands both lead-generation and e-commerce performance marketing and can make data-driven decisions to improve campaign results.

Key Responsibilities
Plan, create, and manage Google Ads campaigns
Manage Facebook and Instagram campaigns through Meta Ads Manager
Monitor campaign performance and advertising budgets regularly
Optimize campaigns for better ROAS, CPA, CPL, CTR, and conversions
Conduct keyword, audience, and competitor research
Create and test different campaign strategies and audiences
Manage remarketing and retargeting campaigns
Perform A/B testing for ads, creatives, audiences, and landing pages
Identify underperforming campaigns and take corrective action




Monitor website conversions and advertising performance
Prepare regular campaign performance reports
Suggest recent strategies to improve leads, sales, and overall marketing performance
Coordinate with designers and internal teams for advertising creatives

Required Skills
Hands-on experience with Google Ads
Hands-on experience with Meta Ads Manager
Solid understanding of Facebook and Instagram advertising
Knowledge of Google Search, Display, Performance Max, and remarketing campaigns
Understanding of conversion tracking and campaign analytics
Knowledge of Google Analytics (GA4)
Basic understanding of Google Tag Manager
Ability to analyze campaign data and make optimization decisions
Understanding of metrics such as ROAS, CPA, CPC, CTR, CPL, and Conversion Rate
Valuable communication and reporting skills

Preferred Experience
Experience managing e-commerce advertising

📌 Performance Marketing Executive – Google Ads Surat
🏢 Twinnet Technologies
📍 Surat