About This Role
Adobe Customer Journey Optimizer (CJO/AJO) Architect Responsibilities
Solution Architecture
Design end-to-end customer journey solutions using Adobe Customer Journey Optimizer (AJO/CJO).
Define scalable architecture for real-time, omnichannel customer engagement.
Translate business requirements into technical solution designs and architecture.
Journey Design & Orchestration
Design and implement customer journeys across email, SMS, push notifications, web, and in-app channels.
Build event-triggered, rule-based, and personalized customer journeys.
Optimize journey flows to improve customer engagement and conversion.
Adobe Experience Platform (AEP) Integration
Integrate Customer Journey Optimizer with Adobe Experience Platform (AEP).
Configure Real-Time Customer Profiles, Identity Service, and audience segmentation.
Design data ingestion and event streaming pipelines to support journey orchestration.
Personalization & Decisioning
Implement personalized experiences using customer profiles, behavioral data, and business rules.
Configure decision management and offer strategies for targeted customer interactions.
Ensure consistent personalization across multiple channels.
Integration & APIs
Integrate CJO with CRM, marketing automation platforms, CMS, analytics tools, and third-party applications.
Design and implement REST API and event-driven integrations.
Ensure seamless data flow between enterprise systems.
Technical Leadership
Provide architectural guidance and best practices for Customer Journey Optimizer implementations.
Review solution designs, mentor development teams, and ensure adherence to Adobe implementation standards.
Support troubleshooting and performance optimization.
Governance & Compliance
Define data governance, consent management, and privacy policies.
Ensure compliance with regulations such as GDPR, CCPA, and enterprise security standards.
Establish monitoring, auditing, and operational governa
📌 Ajo Architect Chennai (India)
🏢 Lister Digital
📍 India
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