20 Aug
|
VISA CONSOLIDATED SUPPORT SERVICES (INDIA
|
India
20 Aug
VISA CONSOLIDATED SUPPORT SERVICES (INDIA
India
About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you''ll have the prospect to create impact at scale tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters to you, to your community, and to the world. Progress starts with you.
Job Description
Primary focus:Support and execute portfolio strategy to drive acquisition, activation, engagement, and incremental spend across credit and debit card portfolios.
Core expertise:Cards portfolio optimization strategy,customer lifecycle management (CLM), andcampaign management(design, targeting), with robust familiarity with payments industry rules and card-network/regulatory guidelines.
Responsibilities:
Portfolio Strategy and Performance
Develop and refine end-to-end strategies to improve KPIs: acquisition, activation, usage, spend per active, retention, cross-/up-sell, attrition reduction, credit losses, and ROI.
Diagnose performance drivers and recommend segment-level interventions by lifecycle stage.
Customer Lifecycle Management
Design journeys for onboarding, early engagement, habituation, maturation, retention/win-back; define treatments and test plans (A/B and multivariate).
Identify friction points and opportunities to accelerate first-use, repeat use, and long-term engagement across digital and partner/merchant channels.
Campaign Strategy, Design, and Execution
Translate portfolio objectives into campaign strategies: offer constructs, eligibility, targeting rules, suppression logic, and measurement frameworks.
Insights, Analytics, and Forecasting
Support analytics to size opportunities and forecast impact (propensity, uplift, CLV, attrition, spend elastic
📌 Senior Client Consulting Manager Bengaluru (India)
🏢 VISA CONSOLIDATED SUPPORT SERVICES (INDIA
📍 India