Role & responsibilities
Strategy

-Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
Identify market trends, competitor activities, and prospects for strategic positioning.
Customer Acquisition
Implement customer acquisition strategies to drive traffic and leads to the deployed online platform(s).
Optimize user journeys and conversion funnels to maximize lead conversion.
Provide hands-on leadership towards design & implementation of META, Google, LinkedIn & YouTube campaigns.
Data Analysis and Optimization
Analyze data and key performance indicators to measure the success of digital marketing efforts.
Continuously optimize campaigns based on performance insights.
Content Strategy
Develop and execute a content strategy that showcases the Company's expertise.
Create engaging and informative content for various digital channels.
Social Media Management
Develop and implement social media campaigns to engage the target audience leading to a steady growth in users/ followers & views.




Leverage social platforms for customer interaction.
Portal Management
Oversee the acquisition of high-quality leads through online portals, manage vendor relationships and ensure effective transaction processes.
Optimize portal lead acquisition and conversion, through data analysis and collaboration with Sales Function.
BTL Activities
Plan, ensure execution and oversee BTL Marketing activities to drive offline engagement, brand visibility and customer acquisition.
Co-ordinate various promotional events like property expos, local community engagements and sponsorships that complement and are consistent with the Brand messaging and other online marketing initiatives.
Brand Building
Build and maintain a robust online brand presence for the Company.
Develop and implement brand awareness campaigns through various digital channels.
Emerging Technologies
Stay abreast with emerging

📌 Head Marketing Gurugram
🏢 Inframantra
📍 Gurugram