Company:
ClimbX Global

Location:
Bhopal, Madhya Pradesh

Job Type:
Full time

Experience:
Minimum 1 Year

ABOUT THE ROLE

ClimbX Global is looking for a
results-driven and analytical Performance Marketer
with at least 1 year of experience in planning, executing, and optimizing digital marketing campaigns. The ideal candidate should have hands-on experience with paid advertising platforms and a strong understanding of performance marketing metrics.

KEY RESPONSIBILITIES
Plan, execute, and manage paid marketing campaigns across
Meta Ads, Google Ads, and other relevant platforms
.
Develop and manage campaigns based on business objectives such as
lead generation, conversions, website traffic, and sales
.
Conduct audience research, competitor analysis, and campaign planning.
Create and manage different campaign types, ad sets, audiences, creatives, and budgets.
Monitor campaign performance and optimize campaigns to improve
ROI, ROAS, CPL, CPA, CTR, CPC, and conversion rates
.
Perform
A/B testing
for creatives, ad copies, audiences, placements, and landing pages.




Analyze campaign data and prepare regular performance reports.
Identify trends and insights from campaign data and recommend actionable improvements.
Manage and optimize campaign budgets effectively.
Coordinate with the
creative, content, social media, and sales teams
to improve campaign performance.
Track leads and conversions and ensure proper campaign tracking and attribution.
Stay updated with the latest
Meta Ads, Google Ads, digital marketing trends, and platform updates
.

REQUIRED SKILLS
Minimum
1 year of hands-on experience in Performance Marketing
.
Solid knowledge of
Meta Ads Manager and Google Ads
.
Understanding of
lead generation and conversion campaigns
.
Valuable knowledge of performance marketing metrics such as
CPL, CPA, CTR, CPC, CPM, ROAS, and ROI
.
Experience in
campaign optimization and budget management
.
Knowledge of
audience targeting, retargeting, lookali

📌 Performance Marketer Bhopal
🏢 ClimbX Global
📍 Bhopal