Role & responsibilities

A. Revenue & Conversion Ownership
Own monthly, quarterly, and annual sales revenue targets across all 10 projects. • Improve lead-to-site-visit conversion ratio month over month.
Improve site-visit-to-booking conversion ratio month over month.
Drive booking value per executive and per project.

B. Team Leadership & Management
Directly manage the Sales Manager; functionally lead 7 sales executives and 10 telecallers.
Set daily, weekly, and monthly performance expectations for each team member. • Conduct daily morning huddles and weekly performance reviews.
Run one-on-one coaching with bottom and top performers.
Hire, onboard, and retain frontline talent in coordination with HR.

C. Process, CRM & Reporting Discipline
Enforce 100% lead capture and lead-status updation in the CRM within agreed SLAs. • Build follow-up discipline: standardised cadences, scripts, and call-back protocols. • Design and publish daily MIS dashboards and weekly performance reports. • Audit call recordings, site visit logs, and CRM entries weekly.

D. Training,



Coaching & Capability Building
Use existing scripts and training material as the baseline; layer in advanced sales systems.
Coordinate with the existing external sales coach to align curriculum and reinforce learning.
Run weekly skill-building sessions: objection handling, site-walk choreography, negotiation, closing.
Conduct monthly roleplay assessments and certify executives on pitch quality.

E. Strategy, Project Alignment & Channel Performance
Translate Meta Ads lead flow into project-wise, territory-wise, and team-wise plans. • Coordinate with marketing on lead quality, cost-per-lead, and creative feedback. • Build project-prioritisation logic: which projects need push, which need protection.
Identify and recommend channel partner / referral / loyalty programs to supplement digital leads.

F. Customer Experience & Brand
Ensure every customer interaction reflects the brand standa

📌 Sales Head Karur (India)
🏢 Thogai Murugan Builders
📍 India