20 Aug
|
Artfluence
|
India
Company:
The Eaglets
Location:
In-office
Employment:
Full time
Experience:
2–4 years
Salary:
₹30,000–₹40,000/month (depending on experience and proven past results)
About The Role
The Eaglets is looking for a
Performance Marketing Executive
to manage and grow the paid marketing efforts across its portfolio of brands, primarily
Artfluence
, along with
Artfluence Living, The Penguin Project
, and other upcoming ventures.
The role will be heavily focused on
performance marketing, customer acquisition and revenue growth
, while also handling basic website and e-commerce operations wherever required.
Key Responsibilities
Performance Marketing
Plan, launch and manage
Meta & Google Ads
across multiple brands.
Manage campaign structure, budgets, audiences, retargeting and scaling.
Track and optimize
CAC, ROAS, CTR, CPC, CPM, CVR and AOV
.
Conduct continuous testing of audiences, creatives, products and offers.
Identify performance issues and take corrective action.
Scale campaigns that demonstrate profitable and sustainable results.
Creative & Growth
Analyse creative performance and identify winning hooks, formats and messaging.
Develop creative testing ideas and work with the founder/designers to execute them.
Identify opportunities to improve customer acquisition and conversion.
Understand the complete funnel from
ad → landing page → product → purchase
.
Website & E-commerce
Handle basic website operations across brands.
Add/edit products, collections, banners, offers and landing pages.
Monitor website traffic, conversion rate, AOV, add-to-cart and checkout performance.
Identify basic CRO and UX improvements.
Coordinate with developers/designers for changes beyond your capabilities.
Analytics & Reporting
Analyse campaign, product and website-level performance.
Use
Meta Ads Manager, Google Ads, GA4, Shopify/e-commerce analytics and Excel/Google Sheets
.
Prepare weekly performance reports with explicit insights and action plans.
📌 Performance Marketing Executive Delhi (India)
🏢 Artfluence
📍 India